Custom Software

Your team runs on spreadsheets and WhatsApp. We replace them with one system that fits.

CRMs, lead management, inventory systems, dashboards and automations — built around how your team actually works. Fixed scope, weekly demos, and you own the code.

Get a fixed quote in 24 hours How we work →

This is for you if…

Your team copies data between three tools and the numbers still don't match
Your Google Sheet has 47 tabs and one person who understands it
Your "CRM" is really WhatsApp groups and memory
You've tried Zoho, Salesforce or HubSpot and they don't fit — or cost too much per seat
Your inventory lives in the head of one person who might quit tomorrow

What we build

Each of these has its own page with scope, integrations and FAQs. Timelines are typical — your written scope gives the exact one.

Custom CRMs

Sales pipelines, customer management and follow-up automations built for how your team actually sells — not a generic Kanban board.

4–8 weeks

Lead Management Systems

Capture leads from any source, route them to the right person and track every interaction. No more hot leads lost in WhatsApp.

6–8 weeks

Inventory & Operations

Stock, orders, suppliers and warehouses, built to match your real process — SKUs, workflows and approvals.

8–12 weeks

Custom Dashboards

Real-time data from every tool you use, with role-based access and the custom reports your SaaS won't build.

4–6 weeks

Workflow Automation

Connect your tools and automate lead, order and approval flows so your team does what software can't.

2–4 weeks

Platforms

Marketplaces, portals and multi-tenant apps with payments, roles and admin — like Storyt, a writers-and-readers platform with three revenue models.

Scoped per project

Systems we've built

Data & Marketing Intelligence

Multi-Brand Marketing Intelligence Platform

100 Google Sheets tabs + App Scripts → zero-intervention reporting system processing 5GB of live data daily.

30+ brands
35 reports/day
0 manual steps

See the project

Custom Software & Platforms

Lead Management CRM

Google Forms + Excel → real-time Kanban CRM with custom form builder for 30–40 counselors managing 1,000+ leads/month.

1000+ leads/mo
40+ forms
0 spreadsheets

See the project

Custom Software & Platforms

Inventory Management System

Five spreadsheets → real-time inventory engine wired to Shopify, handling 300–400 concurrent orders.

3-tier engine
300–400 orders
0 spreadsheets

See the project

Consumer Platform

Storyt — Writers & Readers Platform

Coin economy + writer subscriptions + commission model → Indian-first marketplace for writers to publish, earn, and build a reader base.

100+ writers
1500+ readers
3 revenue models

See the project

Plan your build with the Scope Builder

Pick your team size, features and complexity to see the feature list and timeline for a custom CRM. Get the full breakdown and a fixed quote by email.

Open the Scope Builder

Built for your industry

Pages that go deeper on the workflows, integrations and pain points of specific industries.

Frequently asked questions

How is custom different from customising Zoho or Salesforce?

Custom means the software is yours. No per-user fees, no feature deprecations, no forced UI changes — and it fits your workflow exactly, not 70% of it. Over three years, custom often costs less than SaaS plus customisation.

How long does a build take?

From 2–4 weeks for a single automation to 8–12 weeks for a full inventory system. You get an exact timeline in the written scope, and see working software every week.

Can it integrate with the tools we already use?

Yes — Google Workspace, WhatsApp Business API, Tally, Zoho, Razorpay, Stripe, Shopify and most tools with an API. Integrations are listed in the scope.

What if we want to move away from you later?

You get all the code, the database, documentation and hosting access. Any decent developer can take over — we build for handoff.

How does quoting work?

Send a short brief. We reply with questions, then a written scope and a fixed quote, usually within 24 hours. See How we work for the full process.

Have a workflow no software fits?

Send a short brief. We'll tell you honestly whether custom is the right answer — and if it is, reply with a written scope and fixed quote within 24 hours.